An
interesting development I have noticed of
late is the use of lovely picture of the
agent on a descriptive signboard on properties
for sale. What a waste of space! Quite often
these descriptive signboards are paid for
by the owner through a “vendor contribution” for
marketing. If there was ever a case for blatant
self-promotion, this is it!
Here are
some tips for on-site signage on properties
for sale:-
Ensure
the sign is in a clear position that maximises
its exposure to passing traffic.
Use preferably
a “V” shape configuration where
possible as this provides the best coverage.
It is also stronger to withstand vandals
or weather. If they are damaged, let the
agent know ASAP. Make sure they are put
up straight and look sharp.
Where
it is necessary to use a descriptive signboard,
keep it simple. Pertinent points to describe
the property, with photos that demonstrate
some features of the property that can
not be seen from the roadside.
Don’t
pay for a sign. They cost no more than
$30 for a basic corflute and around $250
for a metal descriptive board. When you
are paying thousands of dollars in commission,
why does an agent need more money? Its
a cost of business. (Especially if they
are putting their own picture over half
of it!)
Signs
are the 24 hour salesperson, if you want
to sell, you have to identify the property.
Neighbours will work it out quickly. People
in suits coming and going means either
the house is for sale or someone has passed
away!
Don’t
put the sign where it may get you into
trouble with local authorities. This includes
power poles, footpaths and median strips.
Most
of this is common sense but some agents
get it so wrong. Thinking of selling, give
our office a call (02) 49261566
For more information visit
our blog.
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